BYOC - bring your own content

Quality content matters. It attracts quality visitors.

When you fill a space with people who are passionate about their profession and give them the power to publish, even if only internally to your work force, you're going to find that you are surrounded by authors.

Companies should be getting their work force to talk about their work online. Whether an intranet or internet is up to the company.

Right now within most large companies, magic is happening. Let's say you have 2000+ employees, I'll wager that someone within your workforce is doing something or is talking about an aspect of their job that tells the story of your company in a real and tangible way that will connect with your target audience. I can't imagine a better way to spread your message than giving the people in your company a voice.