Ian and I were talking about the maturity of the DAM / CMS industry vs E2.0

My point was that DAM / CMS has been around for years (think dewy decimal) where the difference is the word 'digital'.

Ian makes a good point however that E2.0 has also been around for as long.. if not longer. During the times of King Henry VIII (I just watched 'The Other Boleyn Girl') you weren't somebody in England unless you were somebody in court. Belonging to that social network was critical to success in politics. In the late 20th century court can be replaced with board rooms. With the emergence of online social networks, you can't keep tabs on your friends without being part of Facebook and finding a date online has moved from the social fringe to main stream.

In the corporate world, this trend is also being experienced. As with other social networks, success with E2.0 will be predicated on the system's ability to facilitate existing communication and sharing techniques already in place with a look to slowly evolving social and work habits as the system moves into the everyday work flow as opposed to where it will inevitably start, which is as an addition (outside add-on) to the existing wok flow.

Email moved from a cool way to send messages into our everyday workflow quite quickly and E2.0 is staged to do the same because of it's promise to facilitate multi thread communications within many groups that are collaborating to work on the same files that are version dependent.